News | October 10, 2022

Squeezely X Building Blocks

What's the difference between a CDP and an Decisioning Engine?

Customer Data Platforms (CDP) like Squeezely’s and Decisioning Engines (DE) are frequently compared, but each serves a distinct purpose. Personalization is a particularly powerful tool for achieving your business goals because of the synergy between these technologies.┬áIn the onepager, we explain the differences between both, and even more importantly, you’ll discover why the two Squeezely and Inspire match so well for true 1:1 personalization at scale. Download the onepager below and find out:

  • Why you need to need to buy a Decisioning Engine when you already have a Customer Data Platform.
  • How to provide hundred thousands of customers with a hyperpersonalized experience.
  • Why your marketing team doesn’t become redundant when starting with a Decisioning engine.
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Download the onepager here