Let's build a surprising experience
Dynamically outsmart competition
Predict market position
Due to the increased transparency of the e-commerce market, it is important to have the optimal market position on comparison websites. For OTTO, we predicted the market position per selected price-point. In this case, not only price is of importance, but also other factors such as product availability and delivery times.
Consumers react differently to price changes for different products. We predicted the price-elasticity of each product and the expected revenue for each price-point. This enabled OTTO to find the perfect price taken into account business KPI’s and optimize their market position, instead of always aim at claiming a top 1 position on comparison websites which might lead to decreased margins.
Every day we surprise 9900 consumers with the products they like
A personalized and surprising online experience
Highly personalized content
To create an appealing and converting website experience, we show the most relevant products to each individual consumer based on a deep understanding of the customers’ needs and behavior. We’ve implemented the personalized content all-over the website journey. Is it the first time you visit the website? Then the homepage will be filled with the most popular products of that day!
Cross and up-sell
To effectively increase cross- and upsell opportunities, OTTO has to truly understand the customers’ needs. By not sticking to the product category but using behavioral data such transaction data and clicking behavior to recommend other products from the assortment, it is possible to personalize the offerings over a broad range of product categories.
In contrast to recommendation systems that only take the consumer’s taste and likeliness to buy into account, OTTO remains in control of its most important business results. By taking their business goals as input. They are able to select their most important business KPI and the algorithms optimize the content accordingly.