This is only the start, as consumers have access to a wide variety of channels to search and discover, we already have to start looking at a consistent experience throughout the complete customer journey. From paid search, website, mailing, social media to customer service. From the insights gathered from your personalized emails, you can start using these insights at other touchpoints within the customer journey. Personalize for example the recommendations on the homepage of your website or recommendations on specific product pages. We are already seeing the personalized customer journey getting shape.
The next steps can involve personalization within other domains. For example, optimizing your assortment in stores with different geographic locations. When you know which products are popular in different regions based on your online insights, this can be translated to the assortment of your physical stores. Again you are matching your products to the individual needs. Or enrich your customer service with insights about what the preferences of the customer are to be of better support and even pro-actively recommend products that could be relevant to the customer.