IMPROVING PERFORMANCE WITH EFFICIENT CONTENT MANAGEMENT
Efficient Content Management
We designed, developed and implemented a solution, with an emphasis on creating a platform for efficient content management.
A flexible solution was a high priority; Warner Leisure’s content editors can easily update any page within their website, and quickly add new content as the business demands.
The site allows for fast, straightforward changes to be actioned by the web team without IT team involvement, and the core templates which we built into the CMS mean editors can add new content without having to worry about HTML and coding.
The site is highly robust and can successfully handle high volumes and support a wide variety of integrated services whilst still maintaining usability and consistently high uptime.
An excellent user experience in booking is a prime concern for Warner Leisure. The booking engine integration we delivered means that their new site seamlessly integrates and shares content with the booking systems.
In regards to SEO, the site is inherently geared to hitting the top of listings, and completely aligned to support Warner Leisure’s offline marketing activities.
Upgrading the platform
Warner Leisure were keenly aware that their existing website needed improvement in terms of reliability, stability and overall quality.
An upgraded platform and processes were required to ensure consistent messaging and ease of use, with minimal internal IT support.