warner-1600x900.jpg (1)

Warner Leisure Hotels

IMPROVING CONTENT MANAGEMENT

warner-colour-logo.png

IMPROVING PERFORMANCE WITH EFFICIENT CONTENT MANAGEMENT

Warner Leisure Hotels has been in business since 1932, and has been offering adults-only country holidays since 1994. When Warner approached Building Blocks, its online presence was failing to meet business objectives, and hampering plans for growth. In addition, it was requiring very high levels of internal IT support, which Warner wished to make more efficient.

Efficient Content Management

We designed, developed and implemented a solution, with an emphasis on creating a platform for efficient content management.

A flexible solution was a high priority; Warner Leisure’s content editors can easily update any page within their website, and quickly add new content as the business demands.

The site allows for fast, straightforward changes to be actioned by the web team without IT team involvement, and the core templates which we built into the CMS mean editors can add new content without having to worry about HTML and coding.

The site is highly robust and can successfully handle high volumes and support a wide variety of integrated services whilst still maintaining usability and consistently high uptime.

An excellent user experience in booking is a prime concern for Warner Leisure. The booking engine integration we delivered means that their new site seamlessly integrates and shares content with the booking systems.

In regards to SEO, the site is inherently geared to hitting the top of listings, and completely aligned to support Warner Leisure’s offline marketing activities.

Upgrading the platform

Warner Leisure were keenly aware that their existing website needed improvement in terms of reliability, stability and overall quality.

An upgraded platform and processes were required to ensure consistent messaging and ease of use, with minimal internal IT support.

Learn about our services or view contact us