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Guinness World Records

INSTIGATING DIGITAL TRANSFORMATION

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INSTIGATING DIGITAL TRANSFORMATION

Guinness World Records™ is the universally recognised authority on record-breaking achievement. For over 60 years, people across the globe have been enthralled by an ever increasing number of record challenges and achievements.

RECORD MANAGEMENT STATS

40000   RECORDS IN
DATABASE
1000   APPLICATIONS
PER WEEK
6000   APPROVED
APPLICATIONS P/A
174   MARKETS

The business objective

The organisation currently has over 40,000 records in their database and continues to receive 1,000 new applications every week from 174 countries, with over 6,000 records being approved annually.

As such, the business was keen to improve efficiencies and centralise its record management operations, so they contacted Building Blocks to see how we could help.

It soon became clear to us that the initial problem of record management was a symptom of a larger issue, and that there was a huge opportunity to drive digital transformation within the business.

The business objective was very clear: transform the processes for creating and managing records, by using a centralised tool to speed up customer response times, drive predictable results and improve the accuracy and re-use of information.

We recommended a centralised content management hub that would go beyond simply managing records. We proposed a system that would meet GWR's record management objectives and also enable accessibility of all the stored information to be used across its digital touchpoints.

The solution benefits

The solution we implemented had multiple benefits for Guinness World Records. It improved workflow processes by providing a centralised view of records, including the workflow stage and engagement history.

By moving to a digital solution, the organisation reduced its paper mountain, whilst ensuring consistency in both process and communication.

The technical solution’s ability to repurpose content has increased digital marketing opportunities and enabled the easy creation of microsites. All the content stored within the system acts as a blueprint for the printed book, and can be sent directly to the publisher.

The content management system and website redesign has enabled localised content for the organisation's global users.

Localised content

We selected SDL Tridion for the project, as it was a good fit for GWR's global business divisions. Digital content can be localised and translated for each market, so the organisation can deliver truly targeted experiences.
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Digital Transformation

The project has seen the organisation undergo a digital transformation. Building Blocks has helped Guinness World Records to improve its offline processes, and revolutionised the way it tackles record and content management.