Building Blocks events overview 2023
In the next few months, Building Blocks will be present at multiple events. Are you joining one of them or even more? Let’s meet!
- Emerce B2B Digital – May 11th
- Emerce E-commerce live – June 7th
- Retail Outlook – June 20th
Emerce B2B Digital
How do you achieve digitization within your business? Emerce B2B Digital offers you trends, tactics, and successes in digital transformation and e-commerce strategies for B2B.
Keynote by personalization expert Erwin
The B2B market is rapidly digitizing, and consumer needs are changing based on their experiences in the B2C market. Despite this digitization, the personal nature of the account manager should not be lost. During this keynote, you will learn how you can use personalization – as a B2B organization – to keep customers engaged to your brand during the digital transformation. This will help you stay successful and relevant in the fast-changing world of e-commerce.
Emerce E-commerce Live!
At Emerce E-commerce Live! you’ll hear it first: what are the trends we will see in the next 5 years, and how can you already anticipate them? What are the bottlenecks in the industry and what are the best solutions?
Keynote by Erwin: Get More Return From Your Existing Customer Base with Hyperpersonalization
Acquiring new customers is becoming increasingly expensive, yet many e-commerce companies still often focus on acquisition when it comes to growth. This presentation will teach you how to build a loyal customer base and increase your Customer Lifetime Value by leveraging First Party Data and a distinctive personalization strategy that fits your brand and customer journey. This way, you’ll stay successful and relevant in the rapidly changing world of e-commerce, and your customers will become happy, loyal fans.
Roundtable by Tom: High Acquisition Costs in E-commerce: are You Making the Most Out of Your Existing Customer Base?
The e-commerce market is constantly evolving, which makes it exciting and challenging at the same time! Recently, we have seen that acquisition costs through marketing channels such as Google and Facebook are rising, while their effectiveness is decreasing. Therefore, we see a renewed focus on retaining and expanding existing customers in the base. During this roundtable, we will discuss new technologies such as Artificial Intelligence and Customer Engagement platforms. What opportunities do these tools actually offer, and is it something that fits your company? This way, you make your customers happy and loyal, while also ensuring financial efficiency.
Retail Outlook
An afternoon entirely devoted to retail innovation and inspiration. Leading retailers and promising startups share their stories, giving you new knowledge and insights to take home with you.
Keynote by Erwin: Get More Return From Your Existing Customer Base with Hyperpersonalization
Acquiring new customers is becoming increasingly expensive, yet many e-commerce companies still often focus on acquisition when it comes to growth. This presentation will teach you how to build a loyal customer base and increase your Customer Lifetime Value by leveraging First Party Data and a distinctive personalization strategy that fits your brand and customer journey. This way, you’ll stay successful and relevant in the rapidly changing world of e-commerce, and your customers will become happy, loyal fans.