Of course, it’s impossible to determine this manually for each (potential) customer. An AI-driven decisioning engine, such as Inspire, takes that work out of your hands. It looks at historical data, recent data, and data from comparable consumers. Just because someone has backpacked in the past doesn’t necessarily mean they want to make the same trip now. Inspire determines, based on different data sources, which inspirational content is relevant at the moment and takes into account factors such as timing. This means that inspirational content will be served to early bookers earlier than late bookers. Both the pre-selection of relevant content and timing make the orientation process more manageable and strengthen the relationship with the (potential) customer.
Increase booking value? Personalize timing and ancillaries
Once the consumer is in the booking process, new choices are made. For them, this means new moments of consultation, doubt, and insights, and for you, opportunities to bind them to you and increase the booking value. How do you best set up this process? A decisioning engine also makes selections during the booking that match the traveler’s characteristics. If someone selects a family vacation and is traveling with a baby, the decisioning engine ensures that family rooms with a crib are at the top of the list of recommendations. If someone has already rented a car on location for a similar vacation a few times, it’s relevant to make recommendations for rental cars that match the size of the travel group, the destination, and the budget. But if historical data shows that someone is inclined to arrange such ancillaries at the last minute, the decisioning engine parks cross- and upsell opportunities for a later, more relevant moment.
Why personalization will make a difference for you
It’s clear that hyper-personalization through a decision engine is the key to success in travel. Whether you offer weekend getaways, family vacations, backpacking trips, or expeditions to the snow, eliminating irrelevant choices in the early stages makes your content stand out and draws attention. With relevant pre-selections, a decision engine also shortens and clarifies the path to booking. This way, customers can find their dream vacation faster and there is no more choice stress. In summary, hyper-personalization leads to more conversions, higher average booking value, and stronger customer relationships, which you will benefit from now and in the future.
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